The role of marketing is very big in boosting the sales turnover of a product, which in turn will make the company’s business become successful.
Reliable marketing is a person who is able to master emotions, feelings and the right steps in a business transaction process to consumers so that it can produce success in selling to consumers.
The following are the attitudes needed to become reliable marketing.
- Assertive attitude or wise assertiveness
If you are a reliable marketing person with this type of character, it will greatly enable you to advance the sales system without frustrating the customer. This assertiveness characterizes the passive and aggressive nature.
If you have a passive response, it will place it in an unclear position, so that it will open a gap for competitors to be able to take the opportunity. Whereas if your response is aggressive, it will put the consumer in a depressed position. Even if the consumer finally makes the decision to buy from you, you will be impressed as a forced seller.
But if you have an assertive response, then the situation will actually close sales without coercion and consumers will not feel rushed.
- Having an Empathy attitude
This attitude can be started by listening while observing the things that the consumer might be feeling so that you will feel what the c1ustomer is feeling. By having an empathetic attitude toward consumers, it will reduce unwanted things.
As reliable marketing, you must be able to identify emotions that occur within yourself, know how you are emotional at work, and be able to take advantage of internal emotions to help build a relationship to consumers more leverage.
For example, when you are angry because the agent canceled the appointment, you should be aware of this. Then take the time to take a break first and recall your previous success with the customer, before carrying out the next meeting with another customer.
- Mastering the product knowledge well
Having product knowledge is also one of the ways to become reliable marketing. This product knowledge aims to provide information about products to consumers in a complete and detailed manner that covers the advantages, benefits, quality, and price of the product so that consumers are interested in buying the products you offer.
- Providing the best problem solving
Having the desire to solve problems will help increase your sales. Because from there you can learn and find new ways to satisfy consumers, both financially and emotionally. This makes consumers confident that you and the company have a good and reliable reputation.
You can also do things like this:
• Helping consumers to visualize the desired situation.
• Design a solution that can move consumers to things they want.
• Communicate solutions that can make consumers make decisions.
With some of these things will be able to direct consumers to make the best decisions, so it is very different from the techniques of ancient salesmen who prioritize sales without providing the best solution for consumers.
- Have an optimistic attitude
In every communication with consumers, optimism will be needed. This attitude will give more value to consumers to be able to make business decisions with you.